The Engine® Model:
Engine isn’t another creative support model. It is the evolution of creative support.
Rather than asking organizations to choose between an agency, an in-house team, a freelancer, or a fractional creative executive, Engine combines the greatest strengths of each into one integrated creative solution.
Best for :
Marketing departments seeking executive creative leadership with integrated hands-on execution across every creative discipline at a moment’s notice.
What you gain :
- Executive creative leadership
- Integrated execution
- Expanded creative capacity
- AI-native workflows
- One predictable monthly investment
Key difference :
Traditional agencies typically assign work according to departments and individual specialists—Creative Directors, copywriters, designers, strategists, and producers; each with different responsibilities and billing rates. Engine begins with a different question: ‘What does your organization need most?’ We then apply the right combination of leadership, strategy, copywriting, design, production, and AI-native workflows to move your highest business priorities forward.
Our engagement :
A flexible monthly partnership that evolves alongside your organization’s changing priorities. Every engagement is customized to your marketing organization and discussed during our discovery process.
Capacity Framework
The Engine Assessment:
Every engagement begins with an assessment. We evaluate your organization’s priorities, existing creative capacity, internal resources, and execution requirements before recommending the most appropriate engagement level.
The outcome of every assessment will be a recommended engagement Level, from Level I through Level V, tailored to your organization’s unique needs.
A Better Way to Creative Support
For decades, organizations have relied on agencies, freelancers, in-house teams, and fractional creative leaders to solve different marketing challenges. Each serves an important purpose, but each was designed for the technological advances at the time; today, things are very different.
Traditional Models:
Role-based retainer billing
Primary Value: Specialized teams
Strength: Broad creative capabilities
Limitation: Higher overhead & role-based billing
Contract or consulting agreement
Primary Value: Executive advisory
Strength: Strategic leadership
Limitation: Execution requires internal teams
Hourly or project-based
Primary Value: Specialized expertise
Strength: Flexibility & responsiveness
Limitation: Single creative discipline
Salary & benefits
Primary Value: Organizational alignment Strength: Deep brand knowledge
Limitation: Fixed internal capacity
Engine is built differently:
By integrating the strongest characteristics of every traditional model into one operating model, Engine delivers executive creative leadership, integrated execution, expanded creative capacity, and AI-native workflows through one flexible engagement. Instead of managing multiple creative resources, your marketing organization gains a strategic partner that evolves alongside your priorities and helps your team accomplish more without increasing organizational complexity.
Marketing has changed. The way organizations buy creative support should change with it.
If you’re looking for a more effective way to expand creative capacity, strengthen strategic leadership, and move your highest-priority marketing initiatives forward, we’d welcome the opportunity to discuss how the Engine Model can support your organization.
