The Engine® Model:
Engine isn’t another creative support model.
It is the evolution of creative support.
Rather than asking organizations to choose between an agency, an in-house team, a freelancer, or a fractional creative executive, Engine combines the greatest strengths of each into one integrated creative solution.
How we Engage:
Every Engine partnership begins with an Engine Assessment. We evaluate your organization’s priorities, existing creative capacity, internal resources, pace of execution, and ongoing creative requirements to determine the level of support your marketing organization needs.
Based on that assessment, we recommend an Engagement Level from Level I through Level V. Each Engagement Level represents a different degree of monthly creative capacity and determines the corresponding monthly investment.
As your priorities and creative requirements evolve, your Engagement Level can evolve with them, giving your organization the flexibility to adjust capacity as needed.
Best for :
Marketing organizations that need executive creative leadership, multidisciplinary execution, and additional creative capacity that can adapt as priorities change.
What you gain :
- Executive creative leadership
- Integrated execution
- Expanded creative capacity
- AI-native workflows
- One predictable monthly investment
Key difference :
Traditional agencies typically organize work around departments, individual specialists, predefined scopes, and different billing rates. Engine organizes creative support around your business priorities. We apply the right combination of leadership, strategy, copywriting, design, production, and AI-native workflows to the work that matters most, and shift that combination as your priorities change.
Our engagement :
Every Engine engagement provides a defined level of monthly creative capacity that can be applied across disciplines as your priorities evolve. Rather than purchasing individual specialists or continually creating new scopes of work, your organization gains access to an integrated creative resource that moves with the work.
A Better Way to Creative Support
For decades, organizations have relied on agencies, freelancers, in-house teams, and fractional creative leaders to solve different marketing challenges. Each serves an important purpose, but each operates within an economic and organizational model developed for a different era. Technology has changed what creative organizations can accomplish. Engine changes how organizations can access that capability.
Engine is built differently:
By integrating the strongest characteristics of every traditional model into one operating model, Engine delivers executive creative leadership, multidisciplinary execution, expanded creative capacity, and AI-native workflows through one flexible engagement. Instead of reorganizing resources or renegotiating scopes, as priorities change, Engine shifts its capabilities with them, allowing your marketing organization to focus on what needs to be accomplished rather than who needs to be hired to accomplish it.
Traditional Models:
Role-based retainer billing
Primary Value: Specialized teams
Strength: Broad creative capabilities
Limitation: Higher overhead & role-based billing
Contract or consulting agreement
Primary Value: Executive advisory
Strength: Strategic leadership
Limitation: Execution requires internal teams
Hourly or project-based
Primary Value: Specialized expertise
Strength: Flexibility & responsiveness
Limitation: Single creative discipline
Salary & benefits
Primary Value: Organizational alignment Strength: Deep brand knowledge
Limitation: Fixed internal capacity
Marketing has changed. The way organizations buy creative support should change with it.
If you’re looking for a more flexible way to expand creative capacity, strengthen strategic leadership, and move your highest-priority marketing initiatives forward, we’d welcome the opportunity to determine which Engine Engagement Level is right for your organization.
