Incorporating digital and social media into a marketing mix offers a multitude of advantages in today’s evolving business landscape. Firstly, it provides unparalleled reach and engagement potential, enabling brands to connect with a global audience and foster direct interactions with customers. Secondly, it offers precise targeting options, allowing businesses to tailor their messages to specific demographics, enhancing the efficiency of their marketing efforts. Additionally, digital and social platforms offer real-time analytics, enabling marketers to track and measure campaign performance, adjust strategies on the fly, and optimize return on investment.
DIGITAL & SOCIAL
SUMMARY:
DIGITAL & SOCIAL
OUR APPROACH:
At Engine, we know that the best approach for developing effective social media campaigns begins with a deep understanding of the target audience, followed by a comprehensive analysis of current trends and competitor strategies. Next, it involves setting clear and measurable goals, which should align with the overall brand identity and objectives. Leveraging a mix of engaging creative content, the campaign should evoke emotions, foster meaningful connections, and spark conversations. Regularly monitoring campaign performance through data analytics and user feedback is crucial for making iterative improvements and ensuring alignment with evolving audience behaviors and platform algorithms.
CASE STUDIES:
OOMA OFFICE
Mobile Display Ads
OVERVIEW: Ooma Office is a business communication solution offered by Ooma, Inc. It is designed to provide small and medium-sized businesses with a reliable and cost-effective Voice over Internet Protocol (VoIP) phone system. Ooma Office offers features such as virtual receptionist, call routing, voicemail, and conference calling, helping businesses enhance their communication capabilities while reducing their overall phone service costs.
CHALLENGE: Ooma, Inc. aimed to introduce their Ooma Office solutions tailored for businesses to a fresh audience while simultaneously boosting website traffic and cultivating a pipeline of new leads.
STRATEGY: Engine devised a versatile creative theme centered on the “good call”/”bad call” concept, strategically crafted to engage the target in a humorous and precise manner across various media channels.
RESULT: The campaign not only achieved success in elevating brand awareness and driving conversions but also played a pivotal role in shaping the brand’s identity for that period, which subsequently proved instrumental in the success of several subsequent ad campaigns.
OOMA OFFICE
Mobile Display Ad 1
OOMA OFFICE
Mobile Display Ad 2
OOMA OFFICE
Mobile Display Ad 3
BLUE & GOLD FLEET
Website Development
OVERVIEW: Blue & Gold Fleet is a prominent maritime transportation company based in San Francisco, known for providing ferry services and bay cruises. Established in 1979, the company offers a wide range of transportation options, including ferry routes connecting San Francisco to popular destinations like Alcatraz Island, Sausalito, and Tiburon, as well as bay cruises.
CHALLENGE: The company needed a complete overhaul of its website, which would incorporate informative resources, route maps, and user-friendly ticket sales functionalities. These components had to be easy to navigate and equipped with a user-friendly CMS for in-house editing.
STRATEGY: We crafted an aesthetically engaging and efficient design structure that quickly communicated visually the company’s offerings and seamlessly guided users throughout the site while empowering the Blue & Gold Fleet team with a robust content management system,
RESULT: After launching their website, Blue & Gold Fleet experienced an instant surge in web traffic and ticket purchases. Furthermore, the in-house team found it easy to make timely adjustments to the site for upcoming events, promotions, and announcements for an overall successful assignment.
Fact:
As of January 2023, Facebook was the most used social media platform among marketers worldwide. According to Statista Global Consumer Survey, 89 percent of responding social media marketers used the network to promote their business, while another 80 percent did so via Instagram. This statistic shows the significant impact of social media on marketing strategies, indicating that it continued to grow and be a powerful tool for reaching and engaging with audiences throughout the year.
DIGITAL & SOCIAL • DIGITAL & SOCIAL • DIGITAL & SOCIAL & AUDIO • DIGITAL & SOCIAL • DIGITAL & SOCIAL •
OOMA
Display Ads
OVERVIEW: Ooma, Inc. is a California-based telecommunications company that provides innovative communication solutions for businesses and individuals. Founded in 2004, Ooma is renowned for its Voice over Internet Protocol (VoIP) technology, offering cost-effective phone services, virtual office solutions, and home communication systems.
CHALLENGE: The company wanted to promote its vendor partnership program in the most effective manner that would reach its audience effectively and cost-effectively. Ultimately, the goal was to increase membership conversions and increase new leads.
STRATEGY: We developed a fun digital display ad campaign that excelled in multiple aspects. First, we devised a compelling tagline, “Invincible Together,” which formed the core of our campaign theme, accompanied by copy and imagery that effectively illustrated the vital advantages of a partnership.
RESULT: The campaign achieved significant success, meeting all key objectives, which encompassed boosting memberships, meeting quotas, and establishing a durable and impactful positioning and branding for the partnership program.
OOMA
Display Ad 1
OOMA
Display Ad 2
OOMA
Display Ad 3
OOMA
Display Ad 4
SPARROW
Social Ad Posts
OVERVIEW: Sparrow is the first end-to-end leave management solution for modern employers to care for their people during major life events. It combines service and modern technology to handle the painful parts of leave, ensure exceptional employee experience, and assist with compliance for all types of leave. It was founded in 2018 and is based in San Francisco, California.
CHALLENGE: The company aimed to enhance its visibility within the HR community and establish a prominent presence in the broader tech industry while prioritizing increasing lead conversion. Additionally, there was a need to develop a distinctive brand positioning and corresponding iconography to reinforce their identity.
STRATEGY: We crafted an extensive social posts campaign featuring compelling subject lines, attention-grabbing headlines, and imagery. In addition, we infused striking brand iconography to effectively convey the message that Sparrow is the only choice to consider when it comes to managing company leave.
RESULT: After launching the campaign, the company experienced an immediate increase in brand recognition and website traffic. The brand iconography achieved its purpose of reinforcing identity and leadership brand positioning.
TRUEDIALOG
Social Ad Posts
OVERVIEW: TrueDialog is a cloud-based communication platform that specializes in providing businesses with robust SMS and MMS messaging solutions. Offering a range of features such as mass texting, two-way messaging, and automated campaigns, TrueDialog enables organizations to engage with their customers and clients efficiently and securely. With a focus on compliance and scalability, TrueDialog caters to a variety of industries, including marketing, customer support, and education, helping them effectively manage and optimize their text-based communication strategies.
CHALLENGE: The innovative Austin, Texas-based company aimed to enhance brand visibility by growing its social media following, and establishing a loyal audience for recurring message outreach, ultimately increasing lead generation and conversion.
STRATEGY: Following a brand makeover, we designed a series of witty and imaginative social media posts called “True-Tips” centered around texting, effectively captivating the audience with humor while delivering valuable, eagerly anticipated content.
TRUEDIALOG
Social Ad Posts
RESULT: In its brief presence on LinkedIn, the campaign displayed its effectiveness by delivering product-relevant messaging with a touch of humor, which served as an effective tool to boost message retention and grow the follower base.
OOMA OFFICE
Mobile Web Pages
OVERVIEW: Ooma Office is a business communication solution offered by Ooma, Inc. It is designed to provide small and medium-sized businesses with a reliable and cost-effective Voice over Internet Protocol (VoIP) phone system. Ooma Office offers features such as virtual receptionist, call routing, voicemail, and conference calling, helping businesses enhance their communication capabilities while reducing their overall phone service costs.
CHALLENGE: The company aimed to debunk the misconception held by a moderate sector of their prospects that installing Ooma Office was difficult. They needed to swiftly alter this perception and educate their audience that their product installation was straightforward and hassle-free.
STRATEGY: Engine developed a series of playful ads centered on the idea that “Installing Ooma Office is so easy, anyone can do it.” This concept was extended across various channels, including digital mobile landing pages that directed visitors to their website for installation demos and to learn more.
OOMA OFFICE
Mobile Web Pages
RESULT: Following the campaign launch, there was a marked upswing in website traffic and an increase in brand recognition. The strategy of emphasizing the “easy installation” concept successfully alleviated concerns about the product and effectively communicated the message of a hassle-free setup to the target audience, thus accomplishing their intended goal.
