Video and audio are indispensable tools in advertising and marketing as they engage multiple senses, enhancing the overall impact of a message. They create a dynamic and memorable experience, allowing brands to convey their story, evoke emotions, and establish a deeper connection with their audience, ultimately driving higher levels of engagement and brand recall.
VIDEO & AUDIO
SUMMARY:
VIDEO & AUDIO
OUR APPROACH:
At Engine, we know that the key to compelling video and audio is formulating a harmonious alchemy of entertainment, key messaging, and persuasiveness. We know the most effective productions are easy to understand, memorable, and resonate with their audience intellectually and emotionally. We craft our concepts methodically to ensure all critical components are present to effectively reach an audience and successfully deliver our message.
CASE STUDIES:
TRINET HR
TV
OVERVIEW: TriNet HR is a comprehensive human resources outsourcing and consulting company that empowers small and medium-sized businesses by helping them focus on their core operations by expertly managing their HR requirements. With a wide range of services encompassing payroll processing, benefits administration, regulatory compliance, and HR guidance, TriNet HR acts as a strategic partner, helping companies navigate the complexities of HR management.
CHALLENGE: TriNet HR sought to raise brand awareness, increase website traffic, and convert leads with their primary target – CEOs. Even though TriNet had been around since the 1980s, the company hadn’t developed large-scale branding efforts nor deployed advertising campaigns of significant size and needed to reintroduce the brand to a new audience.
STRATEGY: By pointing our messaging to the primary target, we developed a series of ad campaigns to position TriNet HR as the trusted partner to count on to lift the burden that managing HR can bring. We developed TV spots to run along other media vehicles targeting CEOs by honoring the traits a leader needs to possess to be at the company’s helm.
RESULT: The campaign proved to be a resounding triumph, with the TV commercials receiving an enthusiastic reception from TriNet’s leadership and earning widespread recognition within their industry, driving web traffic, elevating brand recognition, and increasing lead conversion, meeting their forecast.
TRINET HR
TV 1
TRINET HR
TV 2
TRINET HR
TV 3
FACT:
Television still holds numerous advantages for brands over other media vehicles. With TV remaining immensely popular, well-crafted ads delivered with the appropriate frequency to the right audience can be highly effective and persuasive. The reach is unmatched, with 96% of U.S. households having at least one TV. Television is also an essential tool for online businesses, establishing credibility and reaching a more extensive initial audience than online ads. Today, viewers can engage actively, using multiple digital devices, sharing content on social media, and augmenting TV’s reach and lifespan.
Video • TV • VIDEO • TV • VIDEO • TV • VIDEO • TV • VIDEO • TV • VIDEO • TV • VIDEO
AMBASSADOR TOYS
TV
OVERVIEW: Located in San Francisco, CA, Ambassador Toys is a cherished neighborhood toy store celebrated for its carefully curated collection of high-quality, distinctive toys. The store is dedicated to offering a shopping experience for both locals and tourists.
CHALLENGE: The store wanted to create a brand awareness campaign to establish its brand as a top-of-mind option for people shopping for toys.
STRATEGY: Engine developed a TV campaign that would connect with its audience on an emotional level while also conveying marketing messaging about its wide selection of hard-to-find quality toys from around the world.
RESULT: The campaign was highly successful in both giving Ambassador Toys a brand voice and personality as well as increasing traffic into the store and generating an uptick in revenue.
USS HORNET MUSEUM
TV
OVERVIEW: The USS Hornet is a legendary aircraft carrier and decorated veteran of WW2, Korea, Vietnam, and the Apollo missions. She was decommissioned in 1970 and designated a National and California Historical Landmark.
CHALLENGE: The museum was experiencing a time of stagnant visitor numbers and needed to raise awareness, boost donations, and re-ignite a vital influx of new visitors to ensure that the “ship” stayed afloat during a tough recessionary period.
STRATEGY: By developing a two-thronged targeting approach, we devised a dynamic multi-channel ad campaign including OOH, print, posters, radio, and TV targeting new visitors and financial backers.
RESULT: The campaign was a great success. Thanks to the vital support of local media vendors and production houses, we were able to deploy the effort necessary to have an impact and generate the revenue necessary to keep the “ship” afloat.
BIRKENSTOCK
TV
OVERVIEW: Birkenstock is a renowned German footwear brand known for its comfortable shoes. Established in 1774, the company’s signature product is the Birkenstock sandal, featuring a contoured cork footbed designed to provide exceptional arch support and comfort.
CHALLENGE: As a result of a significant surge in innovation, the company found itself dealing with a substantial inventory of diverse style collections that required promotion to raise awareness of their existence and facilitate inventory turnover.
STRATEGY: Engine crafted a multi-channel advertising campaign encompassing OOH, print, posters, radio, and TV to introduce its audience to a previously undiscovered aspect of Birkenstock, all the while reinforcing the brand’s core values of health and comfort associated with its footwear.
RESULT: The campaign accomplished its goal by successfully reintroducing the brand to its audience and effectively moving inventory on a large scale.
BANK OF MARIN
TV
OVERVIEW: Founded in Novato, California in 1990, Bank of Marin is a prominent business and community bank boasting assets of nearly $4 B. Spanning 31 branches and 8 commercial banking offices across 10 counties, Bank of Marin offers a complete range of financial services, including commercial and personal banking, specialty lending, wealth management, and trust services.
CHALLENGE: The bank aimed to revamp its brand positioning by emphasizing its image as a community-focused bank, setting it apart from other financial institutions lacking the strong community ties that define the Bank of Marin.
STRATEGY: We developed an ad campaign, including OOH, print, and TV, positioning the bank as a financial institution operated by people with the same character as the community it serves.
RESULT: The initiative achieved remarkable success in establishing the bank’s reputation and earning local businesses’ and residents’ trust and support.
WENTE FAMILY ESTATES
Television
OVERVIEW: Founded in 1883, Wente Family Estates, managed by the fourth and fifth generations of the Wente family, is the country’s oldest continuously-operated family-owned winery. Their wines are distributed nationwide and featured in 70+ countries. In 2010, they earned the Certified California Sustainable Vineyard and Winery designation, certifying all aspects of their business.
CHALLENGE: Among the fantastic properties Wente owns is their gorgeous golf course. Though the winery was well known, the golf course needed a brand awareness campaign to help increase attendance and memberships.
STRATEGY: Engine created a multi-channel campaign that showcased all of the estate’s attractions and cleverly integrated the fun of these activities with the winery through humorous and entertaining creative executions.
RESULT: The comprehensive campaign effectively accomplished its goal of raising awareness for the golf course and other estate properties while also significantly boosting attendance and memberships across all of the Wente Estate’s offerings.
WENTE FAMILY ESTATES
TV 1
WENTE FAMILY ESTATES
TV 2
STERLING VINEYARDS
Video
OVERVIEW: Sterling Vineyards, located in the picturesque Napa Valley of California, is a renowned winery celebrated for its rich history and exceptional wines. Founded in 1964, Sterling offers visitors a unique and immersive wine-tasting experience, complete with an aerial tram that transports guests to the hilltop winery, providing breathtaking panoramic views of the vineyards and valley below.
CHALLENGE: The winery sought to upgrade its current self-guided tour by implementing new signage and informative videos, aiming to enhance visitors’ overall experience during their visits and provide them with valuable insights into Sterling wines, the winery’s history, and its various offerings.
STRATEGY: We generated a series of weather-proof outdoor and indoor signage boards and videos supporting the self-guided tour, providing education and entertainment while infusing branding and reinforcing their brand positioning as a premiere legendary winery in Napa Valley.
RESULT: The outcome proved to be a remarkable success, significantly enhancing the visitor experience and navigation throughout the property while also bolstering the brand’s image and effectively addressing the company’s challenges related to the self-guided tour.
STERLING VINEYARDS
Video 1
STERLING VINEYARDS
Video 2
STERLING VINEYARDS
Video 3
STERLING VINEYARDS
Video 4
Fact:
Radio maintains significant effectiveness and can be deployed with podcasts and streaming music services for maximum coverage. National data shows that radio can reach 90% of Americans weekly, with advertising having a recall rate of over 70%, outperforming digital streaming channels. Local radio reaches more than 75% of the local population, making it an essential tool for targeting local audiences. Also, ad formats have evolved for better listening and viewing experiences. Today, reaching narrow audiences is more accessible through new features and offers new options as technology evolves.
RADIO • audio • RADIO • audio • RADIO • audio • RADIO •
AMBASSADOR TOYS
Radio
OVERVIEW: Located in San Francisco, CA, Ambassador Toys is a cherished neighborhood toy store celebrated for its carefully curated collection of high-quality, distinctive toys. The store is dedicated to offering a shopping experience for both locals and tourists.
CHALLENGE: The toy store needed to drive higher foot traffic to all its four outlets during the holiday season, a critical period for businesses of its kind, while reinforcing its brand positioning as a community-focused business.
STRATEGY: We crafted a series of nostalgic ads with the intent of evoking the childhood Christmas experience while also highlighting the extensive range of gifts and services available at the store.
RESULT: The mission was accomplished by increasing foot traffic and revenue at all store locations and re-establishing Ambassador Toys as the premiere toy boutique in San Francisco.
AMBASSADOR TOYS
Radio 1
AMBASSADOR TOYS
Radio 2
AMBASSADOR TOYS
Radio 3
BLUE SHIELD OF CALIFORNIA – TRINET HR
Radio
OVERVIEW: Blue Shield of California is a nonprofit health insurance provider that has been serving the residents of California for over 80 years. Committed to improving the health and well-being of its members, Blue Shield offers a wide range of health insurance plans and services. They’re known for focusing on affordability and access to quality healthcare, working with a network of professionals and facilities to ensure their members receive the care they need.
CHALLENGE: Blue Shield of California sought to increase awareness of its strategic partnership with TriNet HR, a prominent human resources service provider in California. This partnership allowed both companies to enhance the workplace benefits that companies can provide to their employees.
STRATEGY: Engine crafted a multi-channel campaign using OOH and radio to reach its target audience during their daily commutes. The campaign creatively conveyed key benefits, raised awareness through humor, and cleverly integrated marketing messages in a memorable way.
RESULT: The campaign achieved its objectives by effectively boosting awareness and memberships within its target audience regarding the advantages of the partnership, solidifying it as an additional benefit that companies can provide to their employees.
BLUE SHIELD OF CALIFORNIA – TRINET HR
Radio 1
BLUE SHIELD OF CALIFORNIA – TRINET HR
Radio 2
TRINET HR
Radio
OVERVIEW: Trinet HR provides comprehensive HR outsourcing solutions for businesses of various sizes. TriNet HR offers a cloud-based platform that allows companies to streamline their HR processes, improve efficiency, and ensure compliance with relevant laws and regulations. By outsourcing HR tasks to Trinet, organizations can focus on their core business activities while benefiting from expertise and technology in HR management.
CHALLENGE: TriNet HR sought to boost its brand visibility and reaffirm its brand positioning as a dependable HR partner for CEOs, allowing them to prioritize their core duties instead of being distracted by HR workloads.
STRATEGY: Engine crafted a multi-channel ad campaign, including radio, infusing humor, and a clever recurring anchor to make the spots memorable, while simultaneously integrating key messaging and brand positioning.
RESULT: The radio campaign was a resounding success as it achieved its mission of raising brand awareness and keeping TriNet as the “top-of-mind” HR management and services company.
TRINET HR
Radio 1
TRINET HR
Radio 2
WENTE FAMILY ESTATES
Radio
OVERVIEW: Founded in 1883, Wente Family Estates, managed by the fourth and fifth generations of the Wente family, is the country’s oldest continuously-operated family-owned winery. Their wines are distributed nationwide and featured in 70+ countries. In 2010, they earned the Certified California Sustainable Vineyard and Winery designation, certifying all aspects of their business.
CHALLENGE: Among the fantastic properties Wente owns is their gorgeous golf course. Though the winery was well known, the golf course needed a brand awareness campaign to help increase attendance and memberships.
STRATEGY: Engine created a multi-channel campaign that showcased all of the estate’s attractions and cleverly integrated the fun of these activities with the winery through humorous and entertaining creative executions.
RESULT: The comprehensive campaign effectively accomplished its goal of raising awareness for the golf course and other estate properties while also significantly boosting attendance and memberships across all of the Wente Estate’s offerings.
WENTE FAMILY ESTATES
Radio 1
WENTE FAMILY ESTATES
Radio 2
WENTE FAMILY ESTATES
Radio 3
USS HORNET MUSEUM
Radio
OVERVIEW: The USS Hornet is a legendary aircraft carrier and decorated veteran of WW2, Korea, Vietnam, and the Apollo missions. She was decommissioned in 1970 and designated a National and California Historical Landmark.
CHALLENGE: The museum was experiencing a time of stagnant visitor numbers and needed to raise awareness, boost donations, and re-ignite a vital influx of new visitors to ensure that the “ship” stayed afloat during a tough recessionary period.
STRATEGY: By developing a two-thronged targeting approach, we devised a dynamic multi-channel ad campaign including OOH, print, posters, radio, and TV targeting new visitors and financial backers.
RESULT: The campaign was a great success. Thanks to the vital support of local media vendors and production houses, we were able to deploy the effort necessary to have an impact and generate the revenue necessary to keep the “ship” afloat.
USS HORNET MUSEUM
Radio 1
USS HORNET MUSEUM
Radio 2
