Visual & Audio Storytelling

Video and audio remain the most powerful tools in advertising, engaging multiple senses to amplify a brand’s message like no other medium can. They create immersive, emotionally resonant experiences that capture attention and forge connections, driving engagement, brand recall, and inspiring action.

VIDEO & AUDIO

CASE STUDIES:

TRINET HR

TV

CHALLENGE:TriNe HR, a leading provider of HR solutions for businesses big and small, wanted to raise brand awareness, drive website traffic, and generate high-quality leads—particularly. Despite its strong presence since the 1980s, it needed to stay competitive and engage a new generation of business leaders, so it needed to reintroduce itself.

SOLUTION: We developed a series of ad campaigns positioning TriNet as the go-to HR partner, alleviating the complexities of HR management for managers & business leaders. Our approach included impactful TV spots and a strategic mix of media channels aimed at CEOs, celebrating the leadership qualities essential for steering a company to success.

TRINET HR

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TRINET HR

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TRINET HR

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FACT:

TV remains a powerful marketing tool, offering unparalleled reach—approximately 96% of U.S. households own at least one television. Well-crafted ads delivered with the right frequency can be highly effective, establishing credibility and driving engagement. Even for online businesses, TV offers a much broader initial audience than digital ads. With viewers now engaging across multiple devices and sharing on social media, TV’s impact extends beyond the screen, amplifying reach and results.

Video • TV • VIDEO • TV • VIDEO • TV • VIDEO • TV • VIDEO • TV • VIDEO • TV • VIDEO

AMBASSADOR TOYS

TV

CHALLENGE: Ambassador Toys, a specialty toy store known for its curated selection of high-quality, educational, and unique toys, aimed to launch a brand awareness campaign to position itself as the go-to destination for local shoppers.

SOLUTION: Engine crafted a TV campaign to forge an emotional connection with the audience while seamlessly blending heartfelt storytelling with strategic messaging to highlight the store’s distinctive offerings and service.

USS HORNET MUSEUM

TV

CHALLENGE: The USS Hornet Museum, a historic aircraft carrier-turned-museum dedicated to preserving naval and aviation history, was facing stagnant visitor numbers and financial challenges during a difficult recessionary period.

SOLUTION: By implementing a dual-targeting strategy, we developed a dynamic, multi-channel ad campaign to attract new visitors and financial backers. This served as the critical catalyst that helped save the museum.

BIRKENSTOCK

TV

CHALLENGE: Due to a significant surge in innovation, the company found itself with a substantial inventory of diverse style collections that required promotion to raise awareness of their existence and facilitate inventory turnover.

SOLUTION: Engine developed a multi-channel advertising campaign—including OOH, print, posters, radio, and TV—to unveil a previously undiscovered side of Birkenstock while successfully accelerating the movement of new inventory.

BANK OF MARIN

TV

CHALLENGE: Bank of Marin, a trusted financial institution serving Northern California, aimed to revitalize its brand and position itself as a bank with deep local connections, personalized service, and a commitment to the community.

SOLUTION: We created an ad campaign—spanning OOH, print, and TV—successfully positioning Bank of Marin as a financial institution run by people who embody the same values, integrity, and community spirit as their customers.

WENTE FAMILY ESTATES

Television

CHALLENGE: Wente Family Estates, a historic, family-owned winery with a legacy dating back to 1883, is celebrated for its exceptional wines and stunning vineyard properties. Among its offerings is The Course at Wente Vineyards, a breathtaking championship golf course. The golf course required a dedicated awareness campaign to boost attendance.

SOLUTION: Engine developed a multi-channel campaign highlighting all of Wente Family Estates’ attractions, seamlessly blending the excitement of its golf course with the winery experience. The campaign reinforced Wente’s brand appeal and led to a significant increase in awareness and attendance at The Course at Wente Vineyards.

WENTE FAMILY ESTATES

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WENTE FAMILY ESTATES

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STERLING VINEYARDS

Video

CHALLENGE: Sterling Vineyards, known for its iconic Napa Valley wines, aimed to enhance its self-guided tour experience. To elevate visitor engagement, the winery sought to introduce new signage and informative videos, offering deeper insights into Sterling’s winemaking process and rich history and a more immersive experience for guests.

SOLUTION: We designed a comprehensive series of weatherproof outdoor and indoor signage and engaging videos to enhance the self-guided tour. These elements provided a seamless blend of education and entertainment. The initiative was a significant success, dramatically increasing visitor satisfaction and elevating the tour experience.

STERLING VINEYARDS

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STERLING VINEYARDS

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STERLING VINEYARDS

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STERLING VINEYARDS

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Fact:

Radio continues to be a powerful medium, reaching approximately 84% of U.S. adults each week—outpacing social media on smartphones (78%) and connected TV (74%). When combined with podcasts and streaming services, it enhances coverage, with Americans spending more than four hours a day on audio content. Local radio is crucial for engaging communities, with over 75% of local populations tuning in regularly. Radio advertising also increases brand awareness, with studies indicating a 10% rise in unaided brand recognition and a 16% boost among heavy AM/FM listeners.

RADIO • audio • RADIO • audio • RADIO • audio • RADIO •

AMBASSADOR TOYS

Radio

CHALLENGE: Ambassador Toys, a specialty toy store in San Francisco known for its high-quality and educational toys, aimed to increase foot traffic across its four locations during the crucial holiday season. At the same time, the store wanted to reinforce its brand positioning as a trusted, beloved, community-focused business.

SOLUTION: We created a series of nostalgic ads designed to evoke the magic of childhood Christmas memories while showcasing Ambassador Toys’ extensive selection of gifts and services. This heartfelt campaign strengthened the store’s brand identity and drove around a 25% increase in overall store visits during the holiday season.

AMBASSADOR TOYS

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AMBASSADOR TOYS

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AMBASSADOR TOYS

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BLUE SHIELD OF CALIFORNIA – TRINET HR

Radio

CHALLENGE: Blue Shield of California, a leading health insurance provider, aimed to raise awareness of its strategic partnership with TriNet HR, a premier human resources solutions provider specializing in comprehensive HR services for small and medium-sized businesses. This collaboration enabled both companies to offer enhanced services.

SOLUTION: Engine developed a multi-channel campaign leveraging OOH and radio to engage the target audience during daily commutes. Using humor and clever storytelling, the campaign highlighted key benefits while making the messaging engaging and memorable. The approach drove a significant uptick in inquiries and engagement.

BLUE SHIELD OF CALIFORNIA – TRINET HR

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BLUE SHIELD OF CALIFORNIA – TRINET HR

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TRINET HR

Radio

CHALLENGE: TriNet HR, a leading provider of HR solutions for businesses large and small, aimed to elevate its brand visibility and reinforce its positioning as a trusted HR partner for CEOs. By streamlining HR processes, TriNet enables business leaders to focus on their core responsibilities without being burdened by administrative HR tasks.

SOLUTION: Engine developed a multi-channel ad campaign, including radio, that infused humor and featured a clever recurring anchor to enhance recall. The campaign seamlessly integrated key messaging and reinforced brand positioning. This approach increased brand recognition, effectively strengthening the company’s overall market presence.