Incorporating digital and social media into a marketing mix provides unparalleled reach, precise targeting, and real-time analytics. Brands can connect with global audiences, foster direct customer interactions, and tailor messaging to specific demographics for greater efficiency. Additionally, real-time tracking allows marketers to measure performance, refine strategies instantly, and maximize ROI, making digital and social platforms essential tools in today’s business landscape.
DIGITAL & SOCIAL
CASE STUDIES:
OOMA OFFICE
Mobile Display Ads
CHALLENGE: Ooma, Inc., a leading provider of cloud-based communication solutions, aimed to expand its reach by introducing Ooma Office, its business-focused phone system, to a new audience. The objective was to enhance brand awareness, drive website traffic, and build a strong pipeline of qualified leads, positioning Ooma Office as the top choice.
SOLUTION: Engine developed a versatile creative theme built around the “Good Call” vs. “Bad Call” concept, using humor and sharp messaging to engage the target audience effectively across multiple media channels. This strategic approach ensured a memorable and impactful campaign that resonated with businesses while reinforcing the Ooma brand.
OOMA OFFICE
Mobile Display Ad 1
OOMA OFFICE
Mobile Display Ad 2
OOMA OFFICE
Mobile Display Ad 3
BLUE & GOLD FLEET
Website Development
CHALLENGE: Blue & Gold Fleet, San Francisco’s premier ferry and sightseeing cruise operator, needed a complete website redesign to enhance user experience and streamline ticket sales. The new site required intuitive navigation, informative resources, detailed route maps, and a seamless booking system.
SOLUTION: We designed an engaging and highly functional website that showcased Blue & Gold Fleet’s offerings while ensuring seamless user navigation. The intuitive structure guided visitors effortlessly through routes, ticketing, and key information, while a robust content management system empowered the in-house team to manage content.
Fact:
As of January 2024, approximately 86% of marketers worldwide utilized Facebook for marketing purposes, with Instagram following at 79%. Additionally, 83% of marketers identified increased exposure as a primary benefit of social media. In comparison, 73% cited increased traffic, underscoring the growing importance of these platforms in engaging audiences.
DIGITAL & SOCIAL • DIGITAL & SOCIAL • DIGITAL & SOCIAL & AUDIO • DIGITAL & SOCIAL • DIGITAL & SOCIAL •
OOMA
Display Ads
CHALLENGE: Ooma, Inc., a leading provider of cloud-based communication solutions, sought to promote its vendor partnership program through a highly targeted and cost-effective strategy. The objective was to maximize reach, attract new partners, and drive membership conversions while generating a steady flow of high-quality leads.
SOLUTION: We created an engaging digital display ad campaign that delivered outstanding results. At its core was the compelling tagline, “Invincible Together,” which reinforced the strength and benefits of an Ooma vendor partnership. The initiative was a significant success, driving strong engagement and boosting membership conversions.
OOMA
Display Ad 1
OOMA
Display Ad 2
OOMA
Display Ad 3
OOMA
Display Ad 4
SPARROW
Social Ad Posts
CHALLENGE: Sparrow, a provider of leave management solutions for businesses, sought to elevate its visibility within the HR community and strengthen its presence in the broader tech industry. The company aimed to drive higher lead conversions while developing a distinctive brand positioning and setting itself apart in the market.
SOLUTION: We developed a social media campaign featuring compelling subject lines, attention-grabbing headlines, and striking visuals. By integrating bold brand iconography, we reinforced Sparrow as the premier solution for managing employee company leave. The campaign delivered exceptional results and drove a surge in lead conversions.
SPARROW
Social Campaign
TRUEDIALOG
Social Ad Posts
CHALLENGE: TrueDialog, an innovative Austin, Texas-based provider of enterprise-grade SMS and text messaging solutions, sought to elevate its brand visibility by expanding its social media presence and building a loyal audience for ongoing engagement. The goal was to strengthen relationships and driving higher lead generation and conversion rates.
SOLUTION: After TrueDialog’s brand refresh, we launched a creative and engaging social media campaign featuring “True-Tips”—a series of witty, text-centric posts combining humor and valuable insights. This innovative approach captivated the audience and drove engagement and follower growth.
TRUEDIALOG
Social Ad Posts
TRUEDIALOG
Social Ad Posts
OOMA OFFICE
Mobile Web Pages
CHALLENGE: Ooma, Inc., a leading provider of cloud-based communication solutions, sought to dispel the misconception among prospective customers that installing its business phone system, Ooma Office, was complex. The company needed to quickly shift this perception by educating its audience on the simplicity and hassle-free setup.
SOLUTION: Engine created engaging and lighthearted ads built around the theme, “Installing Ooma Office is so easy, anyone can do it.” This concept was seamlessly integrated across multiple channels, including digital and mobile landing pages that guided visitors to installation demos and additional product information.
OOMA OFFICE
Mobile Web Pages
OOMA OFFICE
Mobile Web Pages
