Out-of-Home (OOH) and transit efforts are indispensable components of a comprehensive marketing plan. Their potential for eye-catching visuals and innovative messaging enables brands to make an impact, contributing to the overall success of a well-rounded marketing campaign. They offer 24/7 visibility, serving as enduring platform for a brand or message. These mediums excel in local targeting, allowing advertisers to reach their audiences precisely where conversions are most likely. Today, OOH and transit ads bridge the gap between offline and online marketing efforts by including QR codes, hashtags, or website URLs, driving engagement and interaction.
OOH & TRANSIT
CASE STUDIES:
TRINET HR
OOH / Transit
CHALLENGE: TriNet HR, a leading provider of HR solutions for businesses, wanted to launch a billboard campaign at its Whipple Avenue location—a prime spot along the route to San Jose and Silicon Valley. The goal was to capture the attention of CEOs and decision-makers, emphasizing the risks of managing HR in-house.
SOLUTION: We designed a visually striking and impactful campaign featuring bold metaphors and compelling headlines to vividly illustrate the risks and inefficiencies of managing HR without expert support. This strategic approach captured the attention of CEOs and significantly boosted brand awareness, recall, and lead conversions.
TRINET HR
Billboard 1
TRINET HR
Billboard 2
TRINET HR
Billboard 3
OOMA OFFICE
OOH / Transit
CHALLENGE: Ooma, Inc., a leading provider of cloud-based communication solutions, needed to correct the misconception that setting up Ooma Office, its business phone system, was complicated and time-consuming. To counter this belief, the company needed an ad campaign emphasizing the system’s ease of installation and hassle-free setup.
SOLUTION: We developed a comprehensive multi-channel campaign, incorporating transit elements like bus shelter posters, to drive awareness and engagement. Centered around the theme “Ooma Office installation is so easy, anyone can do it,” the campaign successfully used playful imagery and bold headlines to effectively convey the message.
OOMA
Bus Shelter Posters
USS HORNET MUSEUM
OOH / Transit
CHALLENGE: Confronted with declining attendance, reduced memberships, and dwindling donations, the museum required a strategy to enhance its visibility and ignite excitement among potential visitors. The museum aimed to educate the public on the museum’s challenges and address the situation.
SOLUTION: We crafted a dual-pronged strategy aimed at appealing to both history enthusiasts and families seeking exciting attractions in San Francisco. This comprehensive campaign encompassed a range of tactics, including out-of-home (OOH) and transit bus boards to reach each target.
USS HORNET MUSEUM
Interior Bus Board 1
USS HORNET MUSEUM
Interior Bus Board 2
USS HORNET MUSEUM
Interior Bus Board 3
BLUE SHIELD OF CALIFORNIA
OOH / Transit
CHALLENGE: Blue Shield of California, a leading health insurance provider, aimed to showcase its collaboration with TriNet, a premier California-based HR solutions provider. This strategic partnership was designed to enhance employee benefits offerings, strengthening both brands while delivering greater value and comprehensive support.
SOLUTION: We created an engaging campaign centered around the idea of doctors’ consensus, using humor to highlight the strength of the partnership between Blue Shield of California and TriNet in providing top-tier employee benefits. This entertaining approach resonated with the target audience, significantly boosting awareness and memberships.
BLUE SHIELD OF CALIFORNIA
Bus Shelter Posters
BANK OF MARIN
Billboards
CHALLENGE: Bank of Marin, a locally rooted financial institution serving businesses and individuals across Northern California, aimed to increase brand awareness and reinforce its identity as a community-focused bank.
SOLUTION: We successfully developed a lively, multi-channel campaign centered around the theme “We employ the great people we serve,” showcasing Bank of Marin’s deep community ties and exceptional customer service.
TRINET
Billboards
CHALLENGE: TriNet, a leading provider of HR solutions for businesses, had previously launched an advertising campaign through another agency, but the messaging lacked the impact needed to capture attention.
SOLUTION: Building on the existing tagline and branding, we crafted a series of powerful and engaging headlines that revitalized the campaign. This fresh approach captured audience attention, reinforced TriNet’s brand messaging.
BIRKENSTOCK
Billboards
CHALLENGE: Birkenstock, the iconic footwear brand, embarked on a period of extensive innovation. While expanding its offerings, the brand also sought to honor its heritage by reinforcing the appeal of its classic sandals.
SOLUTION: We developed a campaign incorporating OOH and transit boards to showcase both Birkenstock’s latest designs and its timeless classics. The campaign led to a boost in sales for both new and classic styles.
TRINET HR
Wallscapes / Transit
CHALLENGE: TriNet, a leading provider of HR solutions for businesses, sought to launch an ad campaign targeting CEOs to educate them on how TriNet could streamline HR management, allowing them to focus on growing their businesses.
SOLUTION: We created an emotionally resonant campaign using a multi-channel approach, including OOH, that celebrated CEOs as strong, independent leaders while subtly reinforcing that even the best leaders benefit from expert HR support.
Facts:
OOH and transit advertising has been proven to be highly effective in extending reach. An OOH campaign featuring strategically located billboards has the potential to generate an average of 2.1 million weekly impressions across multiple urban locations over a two-month period. Simultaneously, transit ads, including boards on buses, bus benches, and in subway stations, can achieve an additional 1.5 million weekly impressions. By leveraging OOH and transit channels, a campaign can reach up to 17 million impressions, significantly expanding its audience and enhancing its impact within the target market.
OOH & TRANSIT • OOH & TRANSIT • OOH & TRANSIT •
TRINET HR
Billboards
CHALLENGE: TriNet, a leading HR solutions provider for businesses, aimed to increase brand awareness and generate leads by targeting CEOs and business decision-makers. They sought an anthemic campaign theme that would create buzz.
SOLUTION: We developed a campaign featuring prominent historical figures, illustrating how their unwavering dedication to their mission led to extraordinary achievements—free from HR distractions. This approach drove significant brand engagement.
TRINET HR
Billboard 1
TRINET HR
Billboard 2
TRINET HR
Billboard 3
