Founded in 1883, Wente Family Estates is the country's oldest continuously operated family-owned winery. Today, Wente is led by the fourth and fifth generations of the Wente family. More than 125 years of committed stewardship to the land led to the development of Wente Vineyards’ Farming for the Future program in the 1990s, a system of sustainable viticulture practices designed to produce the best quality wines with the least environmental impact. The Wente Estate currently consists of a golf course and club, Tasting Rooms, a catering service, and a gourmet restaurant all in the heart of the vineyards. During the summer, they host Concerts in the Vineyard, featuring performing artists.
Engine, LLC developed a fully integrated advertising effort and collateral materials not only to showcase their wines, but to promote the estate’s many attractions including a world class golf course, sustainable restaurant and their summer concert series. Deliverables included TV, radio, OOH, print, digital banners and micro sites.