Black Cowboy Whiskey

Project Details:
  • Design: Branding and label design
  • Client: Black Cowboy Whiskey
  • Copyright © 2001-2019. Engine, LLC/Engine Ltd., Co. LLC. All rights reserved
Project Description:

  • Black Cowboy Whiskey is a small-batch, premium bourbon whiskey launched in 2018. The brand was conceived and developed to honor the history of the forgotten African-American horsemen who herded the cattle on the Texas trails in the late 1800s. The brand was launched after it became a part of a storyline on WE Network’s hit TV reality show, “Braxton Family Values.”
    • Engine, LLC developed and designed all branding elements including the bottle label, packaging, corporate ID, logo and crafted copy for support materials, web and content for multiple social media vehicles.