The Birkenstock brand traces its roots back to 1774 and founder Johann Birkenstock. In 1897, Johann’s grandson developed the first contoured insole for use in custom footwear. The company later developed these insoles into inserts and eventually into the original prototype of the Birkenstock sandal. Since then, Birkenstock has been a world known iconic brand that continues to produce high-quality shoes, sandals and accessories for the comfort conscious consumer.
Engine, LLC created, developed and executed a national and regional awareness campaign showcasing the diverse collection of designs while promoting the health benefits of the Birkenstock footbed. Campaign deliverables included print, transit, collateral, POP, OOH and TV.