Sterling Vineyards

Project Details:
  • Signage:Videos
  • Client: Sterling Vineyards
  • Copyright © 2001-2016. Engine, LLC/Engine Ltd., Co. LLC. All rights reserved
Project Description:

Sterling Vineyards is an iconic and popular destination in Napa Valley welcoming over 150,000 visitors per year. The winery offers a self-guided tour, which allows visitors to view the wine making process from start to finish. The large volume of visitors at winery required an improved flow of foot traffic throughout the grounds and an enhancement the overall self-guided tour experience. Engine re-designed signage and replaced old content with a factoid-based copy structure that was educational, fun and engaging. In addition, Engine created four documentary style videos, added interactive kiosks and strategically placed new weather proof monitors through the tour way to enhance the experience even further. Deliverables included videos, interactive kiosks and informational signage.