Bank of Marin opened its doors in 1990 with branches in Corte Madera and San Rafael, CA. Today, the bank has 18 locations serving Marin, Sonoma, Napa, and San Francisco. The bank offers a wide range of deposit products, commercial/personal loans, cash management solutions, and wealth management services. During their early period, Bank of Marin needed to find a brand voice and increase awareness. Engine helped Bank of Marin clearly define and establish their brand positioning. Also, Engine developed an effective system of modular ads, which allowed the bank to promote their diverse array of products while maintaining their brand positioning. Deliverables included in-store posters, TV, print (magazine and newspaper) and outdoor.